It's important to know your products' story
It's important to know your products' story
The change of seasons brings predictable new challenges and opportunities to consider, and the same can be said of the annual cycle of the floral business.
As the industry gears up for its annual push toward Valentine's Day, weather in the production areas will be watched carefully. Retailers in the Northeast will pray for much better weather than last year. The supply chain will struggle with extraordinarily high volumes. And, unfortunately, consumers may be bombarded with negative messages, usually misleading, about how flowers are grown and cared for.
As the industry gears up for its annual push toward Valentine's Day, weather in the production areas will be watched carefully. Retailers in the Northeast will pray for much better weather than last year. The supply chain will struggle with extraordinarily high volumes. And, unfortunately, consumers may be bombarded with negative messages, usually misleading, about how flowers are grown and cared for.