With a history of moving into a new season with zest and verve, 2010 is no exception for Zespri. Projecting beyond the retail trade's traditional tactics of ads and demos, the kiwifruit marketer has chosen to partner with retailers on promotions that engage consumers and direct maximum impact to the point of sale. Zespri also works with wholesalers across the country to reach independent retailers and produce stores, which are important outlets for its kiwifruit.

Bob Moore, chairman and chief executive officer of Intelligent Global Pooling Systems, based in Orlando, FL, was named by Ernst & Young as Florida's Entrepreneur of the Year in the Emerging Industries category.

Tangerines, clementines and Star Ruby grapefruit will be increasing in production for Empacadora y Procesadora Huamani S.A.C. in coming years.

The grower-packer-exporter of Peruvian citrus, asparagus and grapes is based in Pisco, which is on Peru's central coast about 180 miles south of Lima.

The possibilities are numerous for the marketing outcome of potatoes harvested this summer on the Eastern Shore.

Grower-shippers cited a variety of factors that will influence each other as the Eastern Shore plans to begin its spud harvest in late June.

FRESNO, CA -- The California Table Grape Commission, here, engages in a variety of activities to keep fresh California grapes top-of-mind for chefs and consumers as well as for the food and lifestyle writers and editors who influence culinary trends.

This year, those activities will involve high-profile exposure for California grapes at events ranging from Food Fête to baseball games.

NEW YORK -- The sky's the limit for Ocean Spray Cranberries Inc.'s new line of blueberry offerings. Literally.

The Lakeville-Middleboro, MA-based cooperative that is best known for its cranberries recently began offering fresh blueberries, a blueberry juice- infused sweetened dried cranberry as part of its trademarked "Crasins" line, blueberry juice cocktails and sugar-free blueberry juice mixes.