Too bad there isn't a default setting for a perfect-selling produce display. If there was, perhaps it would be an easy way to move massive amounts of product and generate huge sales on a consistent basis for every company in the business. That would be fantastic for all segments of the industry, from growers to retailers.

Just imagine how productive each company would be if selling was that simple. But realistically, a retail display default setting is mere fantasy.

Fresherized Foods Inc. announced a partnership with ABC Television for a rebate program on the purchase of certain DVD titles.

From now until Oct. 31, consumers who purchase Fresherized Food's "Wholly Guacamole" and one of the promotion's ABC TV on DVD titles are eligible to receive the $10 rebate.

Fresherized Foods, which is based in Fort Worth, TX, said in an Aug. 24 press release that "grocery produce aisles are destination points for today's health- conscious perimeter shoppers, but are rarely hunted for consumer promotions - until now."

Paul Dempsey, national food service manager and senior sales representative for The Oppenheimer Group, died Aug. 20 following a two-and-a-half year battle with cancer. He was 44.

Mr. Dempsey joined Oppenheimer's Los Angeles office in December 2001 as a sales representative specializing in foodservice. He moved to the company’s Chicago sales location in 2007. Prior to joining Vancouver, BC- based Oppenheimer, he spent 12 years with Dole Fresh Fruit Co. in Laguna Hills, CA.

When the Philadelphia Regional Produce Market moves to a new state-of- the-art facility in January, it will have a new name and logo to go along with the new location.

After 50-plus years of servicing customers from the south Philadelphia facility under the current name, the new entity will be known as the Philadelphia Wholesale Produce Market. The name was developed strategically to position the new facility as a wholesale produce market capable of servicing customers within a 500-mile radius of the new location.

Capitalizing on double-digit sales growth in its dried fruit line over the past six years, Ocean Spray Cranberries Inc. has recently released and begun shipping a line of whole dried fruit.

The new line will have three items: cranberries, cherries and blueberries. The cranberries and cherries will come in five-ounce packages, while the blueberries will be available in four-ounce packages. All packaging will be clear to highlight the product and promote the image of freshness.

Fresh & Easy is opening nine new stores in September in its current markets and has announced plans to extend its reach into Northern California with the opening of seven stores in the San Francisco Bay area in early in 2011.

Company spokesman Brendan Wonnacott said that on average, Fresh & Easy continues to open stores at the pace of one a week, but it tends to bunch the openings together.