During the 2011 California cherry season, early varieties from the central and southern San Joaquin Valley exceeded the later Bing crop from the northern districts in volume for the first time. That phenomenon will not be repeated this year.

Plantings of early-variety cherries continue to increase, and last year a record volume was harvested. At the same time, the northern Bing crop was sharply reduced by rain at harvest time.

The early part of the California cherry season, from the southern San Joaquin Valley, is expected to be light, but Cary Crum, vice president of Visalia, CA-based Green Tree International, which brokers the deal, said April 9 that he expects promotional opportunities for California cherries from the time the harvest starts in the Tulare-to-Fresno areas in middle part of the valley around mid-May.

Scott Mabs, director of marketing for Homegrown Organic Farms in Porterville, CA, said this year’s California blueberry crop is a good one. “It’s raining right now which is good for the plants,” he told The Produce News April 11. “Everything is very good right now. The berries look nice and plump.”

FRESNO, CA — A series of storms in California’s San Joaquin Valley the week of April 9 caused considerable hail damage to some stone fruit crops in the valley and limited damage to some cherry orchards. But “as far as our orchards go, we dodged the bullet, so that was good,” said Mike Jameson, proprietor of TriStone International, here, exclusive marketer for Morada Produce Co. LP in Stockton, CA.

Naturipe Farms LLC, based in Salinas, CA, announced April 24 that later this spring it will begin offering berries featuring Disney characters at grocery stores nationwide.

Paul Frederic, senior vice president of sales and marketing for Avondale, PA-based To-Jo Fresh Mushrooms Inc.,  told The Produce News that the company recently made several staff promotions.

“Bernie Ciuffetelli is now assuming the new role of chief operating officer,” Mr. Frederic said. “He was formerly the vice president of operations.”