Outlook 2013: Remember the forgotten supply chain link in floral distribution
Outlook 2013: Remember the forgotten supply chain link in floral distribution
Transportation has been called “the forgotten link” in the chain of flower distribution for a good reason. The flower supply chain is commonly thought of as grower to importer to bouquet maker or wholesale florist to retailer, forgetting how many companies and people are involved with getting flowers from one of those links to another.