Fresh off the celebration of Melon Day on Aug. 10, the Westside Produce/Classic Fruit alliance is excited to announce the launch of the JA17 Allen Family Farms melon label, a special project they have been working on with the Allen family.

The National Mango Board is partnering with Instacart to give away free mangos to customers nationwide on July 22 in celebration of National Mango Day. 

The National Mango Board announced the return of its popular Joy Ride mango tour, which will bring fresh mangos to consumers in Chicago and Dallas this summer.

Designed to engage and educate consumers about the joy of fresh mangos, the experience will feature an orange carpet entrance, interactive photo ops, live activations and giveaways.

With its 2025 campaign, Savor Summer’s Sweetest Moments, Bland Farms invites families to do more than enjoy a harvest — it encourages them to pause, connect and savor the simple joys of the season: meals shared, memories made and the unmistakable sweetness of summer.

Bolthouse Fresh Foods is bringing innovation and flavor to this year’s Organic Produce Summit with the debut of its new Organic Side Dish Sizzlers, a bold entry into the ready-to-cook vegetable space. Retailers attending OPS are encouraged to visit booth No. 817 to experience the full organic line and be among the first to preview this sizzling value-added organic rainbow carrot offering. 

The Idaho Potato Commission announced the grand prize winner of its 2025 Potato Lovers Month retail display contest, selecting Produce Manager Brian Castleberry of Remke Markets, which operates under the Fresh Encounter family of companies in the Cincinnati area.