Monterey, CA -- Pro*Act, one of America's leading distributors of fresh produce to the foodservice industry, announced Dec. 15 the addition of Kelly Jacob to the management team in the newly created position of vice president of retail sales. Pro*Act's strategic plan calls for diversification to many industry segments, including retail. The company plans to increase the focus on retail, and Ms. Jacob will be leading that charge, according to a company press release.

Broccoli and cauliflower supplies have not caught up to demand as a result of the early December freeze that raked several California and Arizona production areas.

Denny Donovan, sales and general manager of Fresh Kist Produce LLC, headquartered in Salinas, CA, told The Produce News Dec. 15 that buyers were backing off a bit in anticipation of weakening in the market, but it still would be north of $20 per carton for both of those items. "I noticed a little reluctance [to buy] this morning. They are expecting to get some better deals next week," he said.

VANCOUVER, B.C. –- Village Farms has completed planting acres (six hectares) of its new 30-acre greenhouse in Monahans, TX. The remaining 15 acres will be planted in January, according to a Dec. 14 press release. The company is in the final stages of completing the greenhouse and support structures, which will be fully operational prior to the initial harvest in late February.

Franklin D. Roosevelt once said, “I’m not the smartest fellow in the world, but I can sure pick good colleagues. Because I’m not so smart, I have to surround myself with real talent.”

Throughout my produce retailing career, I was very fortunate to have been associated with some excellent colleagues. Those individuals were from all facets of the industry: growers, shippers, truckers, warehouse operators and fellow company employees. I, too, surrounded myself with real talent. I always considered my associates to be partners in business.

LOS ALAMITOS, CA -- Frieda's Specialty Produce announced early in December that it signed a multi-year exclusive sales and distribution agreement with MOAB Superfruit Juice Blends.