Nielsen acquires The Perishables Group Inc.
Nielsen acquires The Perishables Group Inc.
Nielsen Holdings N.V., a leading global provider of information and analytics around what consumers watch and buy, has acquired the Perishables Group Inc., an expert in fresh food consulting and category development.
Nielsen acquired all company assets including data, advanced analytic IP, tools and ongoing client work. All employees of the Chicago based company will join Nielsen’s North America Consumer Analytics team.