Lipman is celebrating 10 years of its Grown True Organics brand at Organic Produce Summit in Monterey, CA, July 14-16. 

When Grown True and the Organic Produce Summit launched in 2016, organic produce was emerging as a mainstream, mass-market grocery category. Sales were roughly half the $22.7 billion reported in 2025 by the Organic Trade Association. Today, organic produce is a retail mainstay that leads the entire organic category in sales. 

"The growth in organic produce sales is proof that people truly care about nutrition, what they eat and how they feed their families," said Elyse Lipman, CEO of Lipman Family Farms. "The idea that food is medicine is real, and we build our business to make produce an easy, everyday choice."

In booth No. 209 at the Organic Produce Summit, Lipman is promoting Grown True organic tomatoes, cucumbers, zucchini and peppers in retail-ready two-count and three-count packs. The display also includes the brand's compostable packaging, part of Lipman's commitment to reducing environmental impact across the supply chain. Much of the Lipman product lineup is available under the Grown True organic label and available nationwide.

As the industry matures, the challenges of organic look like those of conventional produce, and Lipman has been innovating to handle those pressures for decades.

• Multiple grow, pack and ship locations across North America give buyers a seamless and dependable supply 
• Lipman-owned fresh-cut facilities allow retailers and foodservice operators to offer consistent, convenient ready-to-use produce products that add value and reduce labor spend
• Lipman’s deep integration across the supply chain means fewer errors and better protected margins for buyers

"We look forward to being a part of the 10th Organic Produce Summit. Our operational strength is one reason you'll see us at years 20, 30 and beyond," said Leetha Reynolds, Lipman Family Farms' director of retail sales. "The Grown True brand is backed by the same operations that made Lipman one of the largest family-owned brands in fresh produce. That means more dependable programs, even as supply, labor, weather, logistics and other conditions change."