Church Bros. Farms introduced Church Brothers Farms Organic, a new retail brand that redefines how organic produce is merchandised at retail. Built around the concept of functional wellness, the brand combines easy-to-understand nutritional benefits, thoughtfully designed packaging and right-sized portions to create a differentiated offering for today's health-conscious consumers.

Pure Flavor will be at the 2026 Organic Produce Summit in Monterey, CA, showcasing its latest organic greenhouse innovations and U.S.-grown offerings that are helping shape what’s next in fresh produce. 

Attendees are invited to visit booth No. 201 to preview the company’s organic portfolio highlights firsthand and see how its expanding organic program is supporting strong retail performance and year-round availability.

I didn't choose the citrus business. The citrus business chose me — and I mean that as the highest compliment I know how to pay.

With multiple offerings of organic sweet potato packaging options, Vick Family Farms is seeing strong interest in the sector from retail partners.

Vick Family Farms, Wilson, NC, grows, packs and distributes the Covington variety through its organic program, and the company is exploring opportunities to add other varieties in the future, said Charlotte Vick, partner/sales and marketing manager for the company.

Organic items continue to be a growth driver in fresh produce, and Mission Produce is seeing that reflected in its key offerings — avocados and mangos.

Organics have evolved from a niche offering into a core business driver for Four Seasons Produce, a shift that reflects both long-term vision and changing consumer demand.

The company’s commitment to organics dates back to its founder, David Hollinger, whose early interest in health foods helped shape the organization’s direction well before the category gained widespread traction.