Church Bros. Farms introduced Church Brothers Farms Organic, a new retail brand that redefines how organic produce is merchandised at retail. Built around the concept of functional wellness, the brand combines easy-to-understand nutritional benefits, thoughtfully designed packaging and right-sized portions to create a differentiated offering for today's health-conscious consumers.

Debuting this summer, the initial Church Brothers Farms Organic lineup includes Organic Baby Spinach, Organic Arugula, Organic Spring Mix, Organic 50/50 Blend and Organic Power Greens. Each variety is packaged in a convenient 3.5-ounce bag and features simple functional wellness icons that highlight naturally occurring nutritional benefits including support for immunity, strong bones, antioxidant intake, eye health, cognitive function, and energy and oxygen transport.

"Consumers have never been more interested in wellness, but produce hasn't always made it easy to connect the dots between nutrition and the health benefits fruits and vegetables naturally provide," said Tracy Carranza, vice president of retail sales for Church Bros. Farms. "Our goal was to create an organic line that makes those benefits immediately recognizable while remaining true to what produce does best: delivering real nutrition through whole foods."

While organic certification remains an important purchase driver, Church Bros. Farms believes today's consumers are looking for more than an organic seal. Increasingly, shoppers want foods that align with their personal wellness goals and fit naturally into their everyday routines.

"We weren't interested in simply launching another organic salad line," said Loree Dowse, vice president of marketing and communications for Church Bros. Farms. "We asked ourselves how we could make the produce department more relevant to today's wellness-minded consumer. That led us to rethink everything from the package format and portion size to the way we communicate nutritional benefits at shelf. Church Brothers Farms Organic is more than a collection of leafy greens. It's a brand designed to help consumers see produce not just as something they eat, but as an everyday investment in their health."

The packaging reflects that same consumer-first thinking. Instead of the industry's traditional clamshell, Church Brothers Farms Organic is offered in a flexible 3.5-ounce bag that uses less plastic while providing a lighter, more convenient package for shoppers. The smaller portions were intentionally chosen to help reduce household food waste while lowering the barrier to trial for consumers who want fresh greens without committing to larger package sizes.

The package design also draws inspiration from the visual language consumers recognize from health and wellness categories. Clean, modern graphics paired with functional wellness icons allow shoppers to quickly understand the nutritional benefits of each product, creating confidence at shelf while keeping the shopping experience simple and approachable.

"We believe Church Brothers Farms Organic creates an opportunity for incremental growth within the organic category," Carranza said. "Today's consumers aren't simply asking whether a product is organic. They're also asking how it fits into a healthier lifestyle. By combining functional wellness messaging with packaging that addresses convenience and food waste, we're giving retailers a fresh way to create value within the produce department."

Church Brothers Farms will officially introduce Church Brothers Farms Organic at the Organic Produce Summit booth No. 917, where attendees can experience firsthand how the company is bringing its vision of "Wellness the Way Nature Intended" to life.