For the California Avocado Commission, social media outreach is one of its most effective means of engaging with its target consumer audience. In its pre-season the commission uses social to build anticipation that California avocados will soon be available. In-season messaging works to build brand affinity and complement retail and foodservice custom marketing support, and post-season activity maintains brand awareness.

The most recent Brick Meets Click/Mercatus Grocery Shopping Survey revealed that total online grocery sales in June climbed 6 percent year over year to $7.2 billion. For the second quarter, eGrocery posted $22.4 billion in sales, a gain of 1 percent compared to Q2 in 2021.

With the debut of Solara mini melons, Pure Flavor has shown its leading the charge into unexplored terrain for the greenhouse industry and changing the way millions of people eat.

In just under twenty years, the company has grown to be a leading produce brand by building state-of-the-art greenhouses in strategic locations, expanding its impressive line of products, deploying an aggressive and tactical omni-channel marketing strategy,  to evolving into a lifestyle brand that grows vegetables to fuel healthy lives.

Westfalia Fruit expects to have a plentiful supply for the U.S. market throughout the summer months. This year,“National Avocado Day falls on Sunday, July 31, and Westfalia said it guarantees retailers a full supply of the highest quality fruit possible to meet shopper demand around this consumer holiday.

The Southeast Produce Council creates dynamic female-forward initiatives through its Southern Roots platform. The council recently added Southern Roots committee members who will bring fresh perspectives and a strong commitment to cultivating and enriching relationships of women in produce:

This year is shaping up to be a good one for California table grapes according to Sunview Marketing International. Sunview, headquartered in Delano, CA, has been growing premium quality table grapes in the central valley for more than 70 years.