Sustainabloom puts industry spotlight on The Giant Co.: Cutting waste one bouquet at a time
Sustainabloom puts industry spotlight on The Giant Co.: Cutting waste one bouquet at a time
Sustainabloom is putting an industry spotlight on The Giant Co. for the grocer's efforts to reduce plastic waste. By rethinking its floral plastic sleeves, The Giant Co. reduced six tons of plastic annually — a seemingly small change with outsized results.
The new sleeves are thinner and shorter than the standard floral sleeve. Before the switch, product and consumer testing showed no changes in quality or appearance compared with traditional sleeves. When the company printed the change on floral sleeves in stores to call out the reduced plastic use, customers noticed.