Mucci Pac has unveiled a new logo and branding campaign. Starting Sept. 16, the Kingsville, ON-based greenhouse grower began using the new "Mucci Farms" logo and redesigned packaging with the new growing season.

The new logo brings a fresh look to the family-run business, and the change in branding comes at a time when consumers are looking for a connection to the source of their food.

New to the Oneonta Starr Ranch Growers marketing program in 2010 is "ApplesnaQ," a school-lunch campaign intended to ramp up fruit and vegetable consumption in youngsters.

According to Jill Morrison, Oneonta's graphic designer, the campaign, which will be rolling out at the Produce Marketing Association’s Fresh Summit convention in Orlando, FL, focuses on point-of-sale materials, such as a 24- inch-wide bin, mesh bags, totes and posters.

“We also have fun giveaways for kids,” Ms. Morrison said.

Two longtime western U.S. produce operations have formed a new marketing and sales company in Idaho Falls, ID.

Eagle Eye Produce and Taylor Produce, both Idaho-based, launched their combined operation Oct. 1 under the Eagle Eye Produce name.

According to Newman Giles, president of the existing Eagle Eye Produce and also president of the new company, Taylor Produce will continue to operate as a shipper-packer.

"We formed the new marketing company to handle sales for both operations," he said.

As a fourth-generation member of the farming Grigg family, Holly Starr Grigg is knowledgeable and comfortable in the agricultural setting of Quincy, WA, and a life that includes onions, sweet corn, potatoes, hay and sugar beets.

In fact, she regularly posts on Facebook updates on harvest and her involvement in the Quincy-based Grigg & Sons operation.

What a beautiful and diverse landscape there is in Colorado. And like its neighboring state of New Mexico, Colorado has its own hunger needs. Feeding Colorado, an association of five Feeding America food banks, supplies food to over 1,500 agencies in 64 counties. In fact, one out of every eight Coloradans struggles with food insecurity.

Sev-Rend Corp., a Collinsville, IL-based manufacturer of high-performance packaging solutions, will unveil a new product at the Produce Marketing Association's Fresh Summit international convention and exposition that addresses a variety of food-safety challenges with a single solution.