How Women’s Fresh Perspectives became a movement
By
Carrie Mack, senior manager, sourcing — produce for Walmart
How Women’s Fresh Perspectives became a movement
By
Carrie Mack, senior manager, sourcing — produce for Walmart
When I first got involved with Women’s Fresh Perspectives, I saw it as something special but contained — an annual moment to step back from the day-to-day grind of produce and invest in ourselves as leaders. In our industry, that’s rare. Produce is fast. It’s perishable. It’s margin-driven. It’s operationally complex.
A troubling labor trend emerged in 2025: women are leaving the workforce at an accelerating rate.
When people hear about the Women’s Fresh Perspectives Conference they often assume it is a career development event for women. Yes, it is that, but reducing it to an individual leadership conference misses the bigger truth: this gathering is about strengthening the entire produce and floral industry.