Multimillion-dollar ad campaign will support Bard Valley Medjools through holidays
Multimillion-dollar ad campaign will support Bard Valley Medjools through holidays
With the volume of the recently completed harvest of Bard Valley Medjool dates up 15 percent over the prior year and an anticipated continued growth in supply of 10 to 15 percent annually over the next five years, Bard Valley Medjool Date Growers Association in Yuma, AZ, is making a major consumer advertising and public relations push to build continued growth in demand ahead of the expected volume increases.
depending upon the season