Wolter: Canadian connections flourish at convention
Wolter: Canadian connections flourish at convention
The Canadian Produce Marketing Association’s Annual Convention and Trade Show provides Rainier Fruit Co. with the kind of one-on-one connections that promote relationships and boost business. “The CPMA format provides multiple networking opportunities throughout the entire event,” Director of Marketing Suzanne Wolter told The Produce News. “Many of our customers are present not only during exhibition hours, but also at the social events over the three days. The trade show floor is busy, but easily covered so customers have ample time to discuss business.”
