Mother’s Day is Sunday, May 11, and it’s traditionally an extremely busy floral holiday. According to an IPSOS - Insight Floral Trends Consumer Tracking Study, a third of adults buy flowers or plants as gifts for Mother’s Day, and it accounts for 25 percent of yearly floral holiday dollars.

There is optimism among some supermarket floral executives hoping that Mother’s Day, along with the other spring holidays, will erase their year-to-date sales deficits.

China’s largest international horticultural trade show, Hortiflorexpo IPM, will be held April 23-26 at the Beijing Exhibition Center. Sponsored by the China Flower Association, Hortiflorexpo IPM features floriculture, horticulture and the newest innovations, products and services for the entire gardening industry.

The China Flower Association has partnered with Messe Essen Germany since 2012 for this joint fair. Top florists from Germany will demonstrate the newest trends in floral design during the show.

The effect of the California drought on flower growers differs widely in the various growing regions of the Golden State. Much of Northern California is in a state of water emergency and Southern California is essentially a desert area that needs its water transported in from miles away. Flower farms in those two areas of the state have been more adversely affected than those along the Central Coast.

The Fresh Produce & Floral Council’s Northern California Expo is set for April 9 at the Alameda County Fairgrounds in Pleasanton, CA.

The theme of the expo is “Connect and Grow.” Anticipated attendance is over 1,500 professionals from across all sectors of the fresh produce and floral industry, Carissa Mace, FPFC president, said.

Monrovia, headquartered in Azusa, CA, a leading U.S. flower grower of premium garden plants, announced through a press release that it has acquired Connecticut-based Imperial Nurseries.

Monrovia already has growing operations in Visalia, CA, Dayton, OR, and Cairo, GA. This acquisition will boost total plant production by 15 percent.

“This change will strengthen the sales, production and distribution capabilities of the combined company,” Miles Rosedale, chief executive officer of Monrovia, said in the release.

The Seeley Summit is scheduled for June 22-24, in Lisle, IL, a western Chicago suburb. The topic is “Water: Horticulture’s Next Game Changer?”

The board of Cornell University’s Seeley Conference believes that water availability will be among the greatest challenges facing the floriculture industry in coming years, a news release stated..

Seeley Summits are intended to promote discussion of issues important to commercial floriculture. Attendees are limited to 100 and will interact on relevant issues with water experts and industry leaders.