Kragie: Orderly marketing will ensure retail, consumer satisfaction with kiwifruit
Kragie: Orderly marketing will ensure retail, consumer satisfaction with kiwifruit
Chris Kragie, vice president of Western Fresh Marketing Services Inc. in Madera, CA, is urging California kiwifruit growers to hold off on their harvests until the fruit reaches a soluble solids content of 7.0, thereby ensuring the best product quality for retailers and a good eating experience for consumers. Conditions, he went on to say, should be optimal for California kiwifruit toward the end of September.