Ten years ago, Monterey Mushrooms renamed its scholastic achievement program the Carl Victor Fields Scholarship Awards in honor of the late Carl Fields, recognizing his passionate dedication and commitment to helping our youth.

For the third consecutive year, the Produce for Better Health Foundation will host over 20 supermarket dietitians for a three-day educational and networking program, coinciding with PMA's Fresh Summit Oct. 17-19 in Anaheim, CA.

A longtime PMA Fresh Summit exhibitor, Frieda's Specialty Produce challenges this year's attendees to "Eat One Fruit A Day That Scares You," and to try jackfruit, the scary-looking fruit that smells and tastes amazing.

Samples of jackfruit will be available at Frieda's booth (No. 2830) both days of the PMA Fresh Summit in Anaheim, CA, on Oct. 18-19.

Procacci Bros. Sales Corp. announced the expansion of its tropical and ethnic produce program and the launch of its new "Feliz" premium brand of items.

The company said it is seeking to increase its growth in the category in response to the changing demographics and demands of consumers in the United States.

California pomegranate growers have confirmed that the popular Wonderful variety has now achieved the deep red color and high sugar for which it is justly famous.

Tom Rouse at PomWonderful said that he has been patiently waiting for the Wonderful variety to reach maturity.

Wada Farms Potatoes Inc. in Pingree, ID, whose potatoes are marketed by Wada Farms Marketing Group LLC in Idaho Falls, ID, has for several years been putting a lot of emphasis on developing innovative potato products, with regard both to potato varieties and value-added packaging. Among the value-added products are the “Easy-Baker” with individual potatoes sealed in a microwave-ready plastic wrap, and the “Microwave in Bag” line with russet, red or yellow potatoes in microwave-ready steam bags.