The Mushroom Council has seen tremendous success from what it calls the “blendability” technique of blending finely chopped mushrooms and ground meat together. This allows consumers to enjoy healthier versions of the recipes they love, like burgers, tacos, meatballs, and meatloaf and pasta sauces, without sacrificing taste.

“Blendability is served on menus from fine dining establishments to street festivals and Ivy League to elementary school cafeterias,” said Kathleen Preis, marketing coordinator for the council.

This season, Sunkist will showcase its premium, fresh citrus in new Sesame Street-themed packaging as part of the cooperative's participation in the Produce Marketing Association and Sesame Workshop's 'eat brighter!' initiative.

Green Giant Fresh announced the launch of its 'On Trend’ campaign at the PMA Fresh Summit. The ‘On Trend’ messaging highlights Green Giant Fresh’s alignment with a number of consumer trends, including convenience, snacking, cause marketing, national branding and health awareness.

POM Wonderful, one of the world’s larger producers of Wonderful variety pomegranates and a leading premium refrigerated juice company, is celebrating fresh pomegranate season. For the first time in three years, POM Wonderful is returning to television with a “Crazy Healthy” commercial campaign in October.

To-Jo Mushrooms Inc., a family-owned-and-operated grower-shipper of fresh and prepared mushrooms based in Avondale, PA, has recently expanded its farm production through the securing of an additional 200,000 square feet of mushroom-growing capacity. These new growing beds will be dedicated to both white and brown mushroom production and will enable To-Jo to harvest an additional 8 million pounds of product annually to better serve its customer base.

In 2014, newly designed trade advertising by the Northern Plains Potato Growers Association “will continue to promote the strength of the red potato market over the last couple of years,” said Ted Kreis, the group’s marketing and communications director.

The trade will also be reminded that the Red River Valley is “the leading producer of red potatoes,” Kreis told The Produce News.