General Produce, a family-owned-and-operated produce distributor, promoted Linda Luka to the newly created office of director of marketing and communications for the 80-year-old wholesale company. In this role, Luka will guide and maintain the company’s brand, managing internal and external communications.

Volume for bright red, luscious Florida strawberries began peaking in December, and Kenneth Parker, executive director of the Florida Strawberry Growers Association, said the 2014-15 season would not disappoint.

This Christmas, WP Rawl made the holidays a little merrier for families serviced by Harvest Hope Food Bank in Columbia, SC, through a donation of fresh produce to the local food bank.

Despite heavy rains in Chile, which was estimated to have caused damage to 10 percent of the crop, blueberry volumes are high this season on both fresh and frozen fruit.

Ralph Schwartz, vice president of marketing, sales and innovation for Potandon Produce LLC, said strong messaging is reversing the bad rap fresh potatoes have suffered.

J&J Family of Farms has hired industry veteran Chris Coffman to serve as its president and chief operating officer. In this new position Coffman will be leading the day-to-day operations for the company.