Nature Fresh Farms, headquartered in Leamington, ON, has recently signed on to the Produce Marketing Association eatbrighter! campaign in association with “Sesame Street.” The company will be developing strategic packaging with key “Sesame Street” characters to encourage kids of all ages to make healthier choices and to #eatbrighter. A formal announcement will be released to the trade in late February with a product unveiling scheduled for March

Robert A. Mariano, chairman, president and chief executive officer of Roundy’s Inc. in Milwaukee, WI, will address leading produce retail industry executives at the United Fresh 2015 opening general session June 9 at McCormick Place in Chicago.

Mariano started out in the retail grocery business at the age of 17, working as a part-time deli clerk at Dominick’s Finer Foods. In 1995 he became president and CEO of Dominick’s. Under his leadership, the company became a top performing regional supermarket chain.

ORLANDO, FL — Picabo Street, World Cup Alpine skier and Olympic gold and silver medalist, spoke Thursday, Feb. 26, at the Southern Roots luncheon, one of many events of the Southeast Produce Council's 2015 Southern Exposure conference and trade show, Feb. 26-28, here at the Caribe Royale All Suite Hotel & Convention Center.

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Potandon Produce has announced the launch of its newest brand: "Potandon Produce." Initially the brand will be used to market organic potatoes. The company already offers potato and onion products in the "Green Giant," "Klondike Brands" and "Sunfresh" labels.

Interfresh Inc., a national supplier of fruits and vegetables, announced that Tyler Cottrell has joined the company’s sales team at its La Quinta, CA, office.