IN THE TRENCHES: Innovative companies have leading edge
IN THE TRENCHES: Innovative companies have leading edge
A salesperson was just completing a long-winded presentation to a retailer. After it ended, the retailer asked, "So what's new about your item?"
Not expecting that question, the representative hemmed and hawed, "Well, umm, I mean, umm, well & nothing. But the package is neat anyway."
What company can afford to throw away valuable revenue dollars by not being inventive? Today, companies have to be "sly as a fox" in creating something new and of value for consumers. And if they're not, they're sunk.
Not expecting that question, the representative hemmed and hawed, "Well, umm, I mean, umm, well & nothing. But the package is neat anyway."
What company can afford to throw away valuable revenue dollars by not being inventive? Today, companies have to be "sly as a fox" in creating something new and of value for consumers. And if they're not, they're sunk.