Hy-Vee, Instacart partnership brings new opportunities for suppliers
Hy-Vee, Instacart partnership brings new opportunities for suppliers
This month, Hy-Vee will begin offering Sponsored Product ads on Hy-Vee.com through Instacart Carrot Ads, enabling brands to secure premium digital shelf space. With this new launch, Hy-Vee RedMedia will further broaden its advertising capabilities, and Instacart’s 7,500-plus brand partners will now be able to seamlessly extend their campaign reach to include Hy-Vee.com.
Display ads through Instacart, which enable brands to promote engaging, targeted, creative content to inspire discovery, will be introduced later this year.