Holly Haveman on winning SAF’s Marketer of the Year
Holly Haveman on winning SAF’s Marketer of the Year
In a recent episode of The Bloom Show, host Sahid welcomed Holly Haveman, who appeared on behalf of Kennedy’s Flowers & Gifts, the recipient of the 31st Annual Society of American Florists Marketer of the Year Award at SAF Phoenix 2025. The shop’s winning campaign — a refillable vase program that pairs creativity with operational discipline and community connection — illustrates how thoughtful ideas can build long-term customer loyalty.