Bimi Broccoli expands program through partnership with Cal-Organic Farms
Bimi Broccoli expands program through partnership with Cal-Organic Farms
Bimi Baby Broccoli, the branded business branch of Sakata Seed America, has announced a strategic partnership with Cal-Organic Farms to expand organic production capacity and North American distribution for the Bimi brand.
The agreement adds Cal-Organic Farms, a division of Grimmway Farms and one of the largest organic growers in the country, to Sakata's licensed network. The partnership is designed to meet demand for premium specialty vegetables across retail and foodservice channels.
Bimi, known for its sweet flavor and tender stems, launched as a brand in the United States last year. Under the expanded program, Cal-Organic Farms will produce organic Bimi in branded retail-ready bags and traditional bunches.
"Cal-Organic Farms is an established leader in organic vegetable production, and their operational strength makes them an ideal partner for the continued expansion of the Bimi brand," Julie McElhaney, Bimi food chain manager, said in a statement.
Bob Borda, senior vice president of sales for the organic vegetable category at Grimmway Farms, said the partnership will help retailers differentiate their vegetable sets.
"Retailers are looking for consistent, premium organic offerings that differentiate their vegetable sets," Borda said. "We're excited for this partnership and the ability to deliver a high-quality, dependable program that drives value across the supply chain and brings a great experience to consumers."
