Lowe’s Food rolls out Just$ave value-focused chain in N.C.
Lowe’s Food rolls out Just$ave value-focused chain in N.C.
Winston-Salem, NC-based Lowe’s Food Stores Inc. is test-driving a new value-driven retail concept in its home state with the opening of two new Just$ave stores.
Lowe’s evaluated extensive consumer research before coming up with the Just$ave model. The studies showed that consumers are looking for more ways to save money and time and want to support the communities in which they live. Just$ave is designed to address those needs.