Chelan Fresh spotlighting Concorde pear for 2011 season
Chelan Fresh spotlighting Concorde pear for 2011 season
Spotlight promotions are planned this pear season for the pre-ripened Concorde by Chelan Fresh Marketing in Chelan, WA, according to Vice President of Marketing Mac Riggan.
Mr. Riggan said July 27 that the dessert-sweet Concorde lends itself very well to pre-ripening, and he called the pear “one of the best-eating pieces of fruit you can find.”
He said, “It has a vanilla-almond essence when it’s ripe, and the flavor of the Concorde is just outstanding.”