Apple movement through the 2011 winter holiday season exceeded expectations, according to Scott Marboe, marketing director for Wenatchee, WA-based Oneonta Starr Ranch Growers.

Mr. Marboe told The Produce News in mid-December that demand going into the Christmas holidays “has been above expectations,” and he said, “we can’t seem to get the pipeline filled.”

He added that domestic support at retail “has been exceptional, and the demand from the overseas markets is strong as well in both price and movement.”

Consumer demand for Washington state apples has been outstanding this season, and Domex Superfresh Growers is keeping its retail partners’ shelves amply stocked. “We are just slightly ahead of last year, which is telling considering we got started two weeks late,” Marketing and Communications Manager Loren Queen told The Produce News. “Early demand and volumes have been incredible.”

This April, Borton & Sons Inc. will celebrate its centennial as a grower and shipper of apples from the Pacific Northwest. The company is headquartered in Yakima, WA.

“It is our 100-year anniversary, and we have a new office being built that we are hoping to be moving into by April,” said Lindsay Ehlis, part of the company’s sales and marketing team. “We are working on a 100-year-anniversary logo, a new brochure and much more.”

New York Apple Sales Inc., headquartered in Castleton, NY, is one of the larger and more geographically diverse sales agencies in New York state. Its growers and packing facilities are located in all of the major growing regions in New York, ensuring a consistent supply of quality fruit with greater packing and shipping flexibility.

Kaari Stannard, president of the cooperative, explained that New York Apple Sales is the marketing arm for Empire Fruit Growers Co-op.

“Apple movement this season is easily described in one word: awesome,” said Lee Peters, vice president of sales and marketing for Fowler Bros. Inc., in Wolcott, NY. “The strong demand is attributed to a combination of factors. Here in the East, the locally grown movement is upping the demand, and we are ‘ultra-local’ for much of the Northeast and Mid-Atlantic. Health and wellbeing also play into today’s demand. The U.S. Apple Association’s strong sponsorship and promotional activities are also paying off with increased sales.”

Last summer, Rainier Fruit Co., located in Yakima, WA, undertook significant improvements at its Prosser, WA, facility, increasing operational efficiencies and allowing the company to deliver the best-possible product to its customers.