Greg Ganzerla

With a product that promises increased shelf life at much less the cost of other modified-atmosphere alternatives, Peakfresh

John King in a Baja strawberry field.

Andrew & Williamson Fresh Produce, which grows strawberries year round in several districts in Califor

Over the years, more and more strawberry shippers have diversified their operations by offering berries year round or at least from several different districts. However, that is not the case for Watsonville, CA-based Sweet Darling Sales Inc., which offers its berries under that same brand name.

“That’s up for debate,” said Matt Biscotti, director of sales for the firm. “Some companies think it’s important to be year round but not my owner. He says he does it best here and this is where he wants to concentrate his efforts.”

Carl (Sam) Gabriel, Caleb Randall, Sandra Malatesta and Louis Ivanovich, who handle sales at West Lake Fresh.

When a company is

Jose Madrigal with a tray of ‘Well-Pict’ brand strawberries.

ONXARD, CA — The mission at Watsonville-based Well-Pict Inc