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California Avocado Commission kicks off season with integrated Cinco de Mayo promos

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Firecracker Guacamole, a recipe featured in the California Avocado Commission's tie-in promotion with Dulcinea.

Ehlis pushes boundaries with boxers and Borton

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Lindsay Ehlis with her two dogs, Layla and Lexi, who make sure there’s never a dull minute in the household. (Photo courtesy of Lindsay Ehlis)

IN THE TRENCHES: Put some power into merchandising California strawberries this spring

Spring is in the air and California strawberries are on supermarket shelves. There is nothing more pleasurable and exciting than seeing all those nice, colorful displays of premium California strawberries when entering supermarket produce departments. It sends a nice, warm feeling and opens the gates to the upcoming summer season.

Strawberry crop tracking ahead of 2011, ahead of record year, ahead of projection

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The 2012 California strawberry crop got off to a good start during the months of January, February and early March, with shipments to date tracking ahead of the same date last year, ahead of shipments to date in 2010 (which was a record year for California strawberry

With La Niña breaking up, Florida growers can expect a warm, dry spring

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This chart shows the weather pattern that predominated the United States this winter, with a La Nina affect over the Pacific Ocean bringing warmer, drier weather

Great weather has Vidalia onion crop headed for an early start

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A field of Vidalia onions looking healthy and robust, courtesy of favorable weather the area experienced this winter.

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