On April 24-25, representatives of the 58-member committee to develop voluntary American standards for sustainable agricultural products, including cut flowers and potted plants, met in Washington, DC, to review the first rendition of the proposed standards. The standards, if accepted by the American National Standards Institute, would be used to certify a company’s products as sustainable.

Hiawatha Corp. in Shelton, WA, has created an eco-friendly product group for the holiday season labeled “GoGreener,” with three new products for 2012 that are recyclable and biodegradable. The products will debut at the International Floriculture Expo in Miami later this month.

Mike Omler, floral procurement manager for Kroger Co. in the Sunshine Bouquet booth at the 2011 FPFC Southern California Expo, which set an attendance record.

Temkin International, the packaging manufacturer in Payson, UT, has launched two new products — laminated sheets for potted plants that lock in and protect the colors on potted plant sheets and heavy-duty sleeves for orchids and other upscale plants that need extra protection.

The world’s first flower food is rebranding itself with a product line designed to appeal to a worldwide market and a new generation of smartphone users. The new effort will embody the slogan, “think globally and act locally,” according to Jim Daly, vice president for Floralife global operations and head of corporate research for Smithers-Oasis Inc., which owns Floralife.

In Pierson, FL, it was leatherleaf fern; in Charleston, SC, peonies. In Carpinteria, CA, it was a whole lineup of lilies, tulips, gerbera and other flowers. In Southern California, in Fallbrook, it was waxflower.