American Pistachio Growers increase their international marketing efforts
American Pistachio Growers increase their international marketing efforts
At the July 2012 American Pistachio Grower’s Annual Grower’s luncheon, Executive Director Richard Matoian opened up with the problem and the opportunity facing pistachio growers.
“Production is increasing dramatically and we need to increase marketing and consumption, because the production increase is expected to continue,” Mr. Matoian said to the crowd of over 250 in Visalia, CA.