CMI hits home run with two-pound pouch
CMI hits home run with two-pound pouch
Columbia Marketing International, headquartered in Wenatchee, WA, believes it has hit a home run with the introduction of its new two-pound stand-up fruit pouch.
"They have a rich premium look," Vice President of Marketing Bob Mast told The Produce News on Sept. 21. The bag will be one of several new items to be rolled out at the Produce Marketing Association Fresh Summit in October.