Marc Holbik, director of grower relations for Ecoripe Tropicals based in Medley, FL, will be joined by the company’s general manager, Isabel Hurtado, to greet visitors at the annual Produce Marketing Association Fresh Summit Oct. 26-28 in Anaheim, CA.

California Giant Berry Farms, headquartered in Watsonville, CA, announced the hiring of SER

“We are excited about the launch of another new product in our sweet potato line,” Shane Watt, vice president of production for Wada Farms Marketing Group, headquartered in Idaho Falls, ID, told The Produce News. “It is a jumbo-size shrink-wrapped 14- to 18-ounce microwavable sweet potato. We are offering it under our ‘Wada Farms’ label.”

Curry & Co. will highlight its year-round blueberry program and emphasize its import program at this year’s Produce Marketing Association Fresh Summit.

“We’ll have a full Curry & Co. team,” President Matt Curry told The Produce News Sept. 24. Mr. Curry and Mike Klackle, Dave Hicks, Adam Blocker, Sandra White, Trish Lovell, Jamie Brannen, Melody Garcia, Jake Mayfield and Patrick Garrison will be available to talk with attendees and field questions during the trade show at booth No. 1164.

Fresh-cut produce and fresh foods marketer Ready Pac is putting the final touches on preparation for its participation at the Produce Marketing Association’s Fresh Summit in Anaheim, CA, Oct. 26-28. The company will feature several recent new product innovations and will unveil a new design for its exhibit booth (No. 1502). The new design focuses on fresh innovations and aligns with Ready Pac’s brand image and the new look and feel of Ready Pac’s website and social media marketing.

Ocean Spray Cranberries Inc., the world's largest cranberry cooperative, celebrated the first harvest of Pleasant Ridge Cranberry Farm in Rogersville, NB, Ocean Spray's first and only company-owned farm in North America. The 125-acre farm will yield nearly 1 million pounds of cranberries this year, with expectations of an increased yield of 3 million pounds over the next few years.