There’s a reason we keep inviting Carisa Miklusak to speak with produce industry members: She’s focused on the business applications of digital technologies rather than cheerleading for Facebook and Twitter.

Wm. Consalo & Son Inc., which for decades was a pillar in the Garden State produce industry, has ceased operations and will liquidate its assets to satisfy creditors.

Speaking three weeks before the first onion was expected to be harvested, L&M Cos. General Manager Tracy Fowler said the firm was anticipating an excellent California crop because of the “perfect growing conditions” that have materialized this year.

“Of course anything can happen, but the crop looks excellent,” Mr. Fowler said on March 26. “We have had perfect growing conditions all season.”

Fresno, CA-based Baloian Farms promoted JEREMY (JAY) ANGULO to its sales staff.

Agra Pro LLC in Nogales, AZ, a shipper, distributor and broker specializing in watermelons that was formed two years ago as a partnership between Mark Fletcher and Al Harrison Co. Distributors in Nogales, is now a sole proprietorship with Mr. Fletcher as owner and president.

Brent Harrison, president of Al Harrison Co., was previously president of Agra Pro and Mr. Fletcher was vice president.

“Brent and I were partners for a while” before dissolving the partnership. “We parted on very good terms,” Mr. Fletcher told The Produce News April 3.

California avocado season has kicked off with the California Avocado Commission’s “Wake up to Breakfast with California Avocados” promotion.