Strong marketing opportunities for Coachella Valley grapes
Strong marketing opportunities for Coachella Valley grapes
Because of supply issues with some Chilean grapes this year, promotions were scarce, which should bode well for California's 10-week Coachella Valley deal.
At least that is the view of Andy Economou, general manager of Unifrutti of America and a longtime player in both the Chilean and California grape deals. He told The Produce News that Chile had some "miserable weather in all production regions except the north. So after we finished up with the northern grapes, we had big challenges on conditions all year."
