Watermelon volume coming on full force; retailers can take advantage with in-store promotions
Watermelon volume coming on full force; retailers can take advantage with in-store promotions
Georgia and north Florida watermelon growers are late to the game due to a cool spring, earlier season delays held back some of the Mexican and Texan crop, and California and Arizona are coming into their own as production ramps up in June. All that means the United States will be awash in watermelon from now through September, setting up ample opportunity for retailers to promote with abandon.