Marketing campaign to promote Fourth of July avocado consumption
Marketing campaign to promote Fourth of July avocado consumption
The California Avocado Commission will look to build on the success of last year's integrated marketing program designed to put California avocados on picnic tables, at barbecues and everywhere consumers are gathered for Fourth of July celebrations.
The program includes television advertising in California, general market radio, print and online advertising, public relations outreach, in-store retail support, new recipes, online and social media activities.