Wolter: Rainier’s ‘rock stars’ stabilize apple category for retailers
Wolter: Rainier’s ‘rock stars’ stabilize apple category for retailers
Rainier Fruit Co. in Yakima, WA, is providing retailers with the product and support necessary to stabilize dollar sales during deflationary periods. “Gala, Fuji and Granny are the new mainline variety sales in the domestic apple category,” said Director of Marketing Suzanne Wolter. “Additionally, newer apple varieties are the rock stars in the category having a significant impact stabilizing dollar sales in a deflationary period.
Celery sticks are available in a variety of convenient pack options, and celery hearts and a new 8x3 full stalk will be offered as well.