The GROW Fund, a non-profit certification developed by Organics Unlimited in 2005, has partnered with Produce for Kids in its Power Your Lunchbox Pledge. This digital marketing program will take place from Aug. 11 through Sept. 15, inspiring more health-conscious lifestyles.

A wide assortment of Oppy products are getting in character right now, suiting up for a comprehensive 'eat brighter!' roll out. The marketer's first offering — a mesh bag filled with seedless, easy-peel citrus featuring Cookie Monster for back-to-school promotions — will hit the shelves by mid-August.

The California Avocado Commission once again celebrated California Avocado Month in June as part of its early-season marketing initiative. The public relations program, slated for a period of strong California avocado supply, generated consumer media coverage and achieved CAC’s objectives to showcase the versatility of California avocados in various dishes while garnering menu placement at influential restaurants.

BioSafe Systems welcomed Pamela Sweeten to its team in early July. In her new position as food-safety technical representative, Sweeten will focus on developing BioSafe Systems’ post-harvest and food-safety opportunities with distribution partners, growers, packers and processors, in addition to working with the BioSafe Systems agriculture sales team on field-

Holt Logistics Corp. has entered into a partnership with the South Jersey Port Corp. for the construction of a new, state-of-the-art marine terminal in Paulsboro, New Jersey.

With its “Foxy” brand of fresh produce, The Nunes Co. in Salinas, CA, has embarked on an ambitious and long range effort to increase the consumption of fruits and vegetables.

“We are taking a long-term view of what we can do at store level to increase the consumption of fruits and vegetables,” said Matt Seeley, Nunes’ vice president of marketing. “In our industry we should all be looking for ways to increase sales and consumption and I don’t think there is a better program to do that than juicing.”