Market Basket agrees to sale, Arthur T. Demoulas to return
Market Basket agrees to sale, Arthur T. Demoulas to return
After several weeks of employee and customer protests as well as the firing of several high-ranking officers, Market Basket and its shareholders announced that they have entered into a binding agreement in which recently ousted Chief Executive Officer Arthur T. Demoulas and other Class B shareholders will acquire the 50.5 percent ownership interest of Market Basket currently owned by the Class A shareholders, led by Arthur S. Demoulas.
The program will feature a mobile sweepstakes and a coupon-recipe savings offer as well as digital, social media and in-store merchandising.