Huge retail display results in huge boost in mango sales
Huge retail display results in huge boost in mango sales
If you build it, they will come. That seems to be the theme behind the National Mango Board’s Mango Mania Display Contests, and from a the perspective of a couple of San Diego retailers, it works.
Working with Coast Tropical in San Diego, CA, a Foodland location and a Save A Lot Mercado outlet registered huge sales gains during week-long mango extravaganza events in July.
“It was amazing,” said Isabel Freeland, vice president of Coast Tropical. “We helped both stores build big displays and they significantly increased sales during the promotion period.”

