Bins offer merchandising opportunities for produce
Bins offer merchandising opportunities for produce
When Sunkist's director of retail merchandising, Julie DeWolf, came from a consumer product group company to the nation's largest citrus marketer, she was surprised that retail display bins weren't in the firm's marketing arsenal.
On the consumer products side, it was a well-developed and well-used strategy. "They offer an excellent opportunity to get a display in a secondary location," she said.