Mayesh opened a wholesale floral distribution business in Miami Nov. 3, according to a company news release. As the 18th wholesale location for the company, Mayesh Miami offers fresh inventory of novelty and high-end flowers sourced from around the world, including a by-the-bunch inventory, to florists and event specialists in Florida and the eastern half of the United States.

The winners of state and regional floral design contests competed in October at the Mission Point Resort in Mackinac Island, MI, for the title of National Designer of the Year, according to a Michigan Floral Association news release. The contest theme was “A Destination Wedding — Creating a Pinterest Board.”

During the first week of November, Holland was the center of international flower business. Two trade shows, the International Floriculture and Horticulture Trade Fair, in Vijfhuizen, and the Floraholland Trade Fair, in Aalsmeer, were held simultaneously and drew more than 900 worldwide flower and plant supply chain exhibitors and close to 40,000 visitors. The mood was definitely positive during the events and anyone visiting either of the shows couldn’t help but notice how hectic and inspirational the atmosphere was at both fairgrounds.

Few holidays evoke the image of flowers like Valentine’s Day and Mother’s Day. Combined, consumers spend nearly $40 billion on all gifts to celebrate the occasions and the two holidays make up about 50 percent of the total dollar volume of holiday floral spending.

Rose success at Valentine’s Day doesn’t have to be a Hail Mary experience. In fact, following straightforward, scientifically proven handling details ensures success sans frustration. Avoid urban myths. Consumers love discussions about cocktails of Sprite, vinegar, aspirin, bleach, vodka and Viagra to keep flowers standing tall in the vase, but when the rubber meets the road, rely on professional products that are repeatedly tested for proven results.

Does your holiday display say, “He loves me or he loves me not?” As the 2015 Valentine’s Day holiday approaches, remember that the key to a successful holiday is proper merchandising. Here are some of our seasoned ideas with a proven track record.