Melissa’s World Variety Produce promoting winter organic fruits and vegetables
Melissa’s World Variety Produce promoting winter organic fruits and vegetables
Melissa’s World Variety Produce in Los Angeles, is currently strongly promoting its organic steamed beets, Robert Schueller, director of public relations for the company, told The Produce News, noting that the item was introduced in summer 2014.
“They are available year-round,” he added. “Our newest organic item, introduced in November 2014, is ‘Melissa’s organic Tri-Color Bell Peppers’ in packs and bulk. These too are available year-round.”
The company will have in-and-out promotion opportunities on a variety of bag sizes packed in either display-ready cartons or high-graphic half tri-wall bins with "World Famous Apples" messaging.