The Produce for Better Health Foundation held its annual conference, ‘The Consumer Connection,” March 16-18 at the Valley Ho Hotel in Scottsdale, AZ.

Avocados have become a year-round staple for many consumers, but the top consumption holidays of the year are still very important merchandising opportunities.

Jose Rossignoli, category manager at Robinson Fresh, said the company delivers on success with its pineapple program.

New Limeco LLC, headquartered in Princeton, FL, has added several new key employees to help accommodate the company’s rapid growth.

Dori Blonder previously worked for the company and is now back as director of sales and marketing. Jorge Leon has been appointed packinghouse and food-safety manager, working alongside Don Edgar, the company’s operations manager.

Powered by a robust first winter of production from its new California facility, leading British Columbia greenhouse grower SunSelect Produce has entered the Canadian season ready to drive sales.

The Aldergrove, BC-based grower began shipping new-crop cucumbers and sweet Bell peppers in mid-March, with production expected to extend through late fall. As BC's largest red, yellow and orange pepper producer, expectations are high for consistent volumes and quality throughout the season.

Every five years, Produce for Better Health Foundation releases its updated State of the Plate report, a Study on America’s Consumption of Fruit & Vegetables.