Hass Avocado Board’s avocado research resonates with media
Hass Avocado Board’s avocado research resonates with media
In January, the Hass Avocado Board publicized some positive avocado nutrition research concerning avocado consumption and its beneficial impact on the amount of good vs. bad cholesterol in the bloodstream.
“It was our most successful PR campaign,” said Emiliano Escobedo, executive director of the industrywide commodity group. “The pickup (of the story) by the media resulted in 700 million impressions.”
The company is still celebrating St.