Fresh Farms encourages June promotions of Mexican table grapes
Fresh Farms encourages June promotions of Mexican table grapes
June is the month for North American retailers to focus on promoting Mexican table grapes, noted Jerry Havel, the director of sales and marketing for Fresh Farms.
The company’s sales and distribution center is in Rio Rico, AZ. Fresh Farms is owned by Mexico’s Molina family, which is one of the country’s largest-volume grape growers.
Havel said that 80 percent of Mexico’s grapes are shipped in June. Thus, making it the prime time for retail promotions.